With a shift in social drinking culture, more and more consumers are getting attracted to booze-free alternatives such as non-alcoholic beers. This booze-free boom has significantly transformed the beverage industry. These beers were earlier considered substitute drinks, but their improved taste and growing popularity have established them as a regular non-alcoholic drink in the market. This transformation is just not a fleeting trend but it’s a reflection of the change in consumer preferences and habits that lead to practising mindful drinking and promoting a healthier lifestyle. Read on to learn some major factors that play a vital role in the growing popularity and widespread acceptance of non-alcoholic beers.

What are Non-Alcoholic Beers?

Non-Alcoholic beers also known as NA beers are simply beers that have zero alcohol content or have very less alcohol within legal limits. Drinking a non-alcoholic beer will not make you buzzed. So, it turns out to be a perfect option when you want to experience beer but with no hangover. Beers such as fruit beers, ginger beers etc have taken the world by storm and have been the bestsellers.

Why are Non-alcoholic Beers Popular today?

Let’s have a look at some of the market reports, trends, and social adaptations which has led to the immense popularity of non-alcoholic beers.

1. Loved by all Generations – The generation today or what we call the Gen Z prefers to stay clear-headed in social gatherings- be it formal or informal. They are keen on exploring some non-alcoholic options and adding a non-alcoholic beer to their social ritual drives all their needs. Coming on to the elderly or the older demographics, people want something that kicks them as well as doesn’t harm their health. Non-alcoholic beers serve as a perfect pick.
2. Health and Wellness Trends – The modern-day consumer is becoming more aware of health and well-being. They prefer non-alcoholic and low-calorie alternatives compared to the traditional ones to enjoy and maintain a healthy lifestyle. NA beers contain less calories and owing to zero alcohol content, they have become a much-preferred choice for people across all generations. Apart from this, these beers also support mental well-being as the impairments that may happen by drinking alcohol are mitigated. People enjoy a better sleep pattern too.
3. Social Adaptation Trends – Alongside health concerns, there has been a considerable shift noticed in the social and cultural aspects in the context of alcoholic drinks. Millennials and even Gen-Z prefer going sober in social gatherings by opting for non-alcoholic alternatives over alcoholic ones. This significant shift has made NA beers and other flavoured drinks a popular go-to option in social settings. Now, there is no peer pressure to consume alcohol. Also, non-alcoholic beers offer social inclusivity to non-drinkers to enjoy the feeling of being secluded.
4. Seasonal Trends and Dry January – The sales of non-alcoholic drinks particularly skyrockets during the summer months and during Dry January. Participants of the Dry January event forgo alcohol and switch to non-alcoholic drinks to promote good health. Such events have drastically led to the consumption and sales of non-alcoholic beers which give them the same feel as alcoholic drinks but without harming them.
5. Advancement in Brewing Technology – Over the years, brewing technology has undergone major changes and has significantly evolved. The taste and quality of the non-alcoholic beers have improved. The modern-day non-alcoholic beers brilliantly mimic the taste of the original alcoholic beer. This has made it more appealing and adaptable to the wider audience.
6. More Economic Advantages – With growing popularity, more and more beverage companies and breweries are coming forward. They are expanding their product lines to provide more amazing and refreshing non-alcoholic drinks. The new brewing technology and other growing trends have also led to greater investment and development of the non-alcoholic drinks industry, especially non-alcoholic beers. Be it young, adult or old, aged person, non-alcoholic beers can be enjoyed with family too.

Winding Up

It’s amazing to see the increase in interest amongst Britishers for non-alcoholic drinks, especially non-alcoholic beers. This trend actually highlights how people are becoming health conscious and shifting towards non-alcoholic options even in social gatherings. The younger generation today is favouring a “sober curios” lifestyle which has increased the interest in non-alcoholic alternatives. So, looking to enjoy your favourite party without the effects of alcohol? NA beers are the ultimate choice. Get your fav non-alcoholic ginger beer from Lovely Drinks and get it delivered right to your doorstep in just a click. Buy your non-alcoholic beer online with the award-winning beverage company- Lovely Drinks. Order Now!