With more and more people switching to healthier options, functional beverages are gaining popularity. These new and innovative were incepted with a concept to provide more than just taste and hydration. These healthy and nutritious beverages have gradually captured the health and wellness market over the years. Loaded with benefits such as providing energy, boosting the immune system and improving digestion, functional beverages have become a perfect choice over other sugary drinks. Read on to learn more about these amazing functional beverages.

Reasons Why Functional Beverages are on a Rise

Consumers today have become more health conscious than before. They are avoiding ultra-processed foods and looking for healthier options. Functional beverages are the ones that have specific ingredients that aid in promoting good health apart from taste and come loaded with a plethora of benefits. From CBD, herbs, mushrooms and other natural ingredients, functional beverages promote relaxation and provide energy as well. This has led to an increase in the demand for these beverages.

Sodas these days are made with rich ingredients such as mushrooms that boost better mental clarity, cordials and fruit juices that offer improved gut health and even collagen-infused sparkling water that gives more supple and glowing skin. The era started back in 1980’s with vitamin and caffeine-loaded drinks. After getting a good response from the people, the market started growing gradually and now it’s worth multi-billion dollars. The love for these functional beverages is further fuelled by the growing awareness of not only product labels but also the impact of bad lifestyles and unhealthy eating. These functional beverages are the game changers.

Apart from that here are some of the reasons why functional beverages are becoming popular.

1. Alternative to High Sugary Drinks - The number of diabetic patients is increasing at an alarming rate. This has led to an increase in awareness of the negative effects of sugary drinks. Due to this reason, a significant rise has been seen in the purchase of functional beverages online. Functional drinks have ingredients such as floral extracts, fruits and other herbs that are beneficial for health and are tasty to be paired with every food.
2. A Better and Healthier Option – Apart from searching for alternatives for high-sugary drinks, some health enthusiasts also seek 100% vegan and caffeine-free options. Functional beverages serve them suitably by providing refreshing drinks that are not dairy and have zero caffeine content.
3. Guilt-free Indulgence – People today feel more comfortable with non-alcoholic drinks and looking for softer options such as soft drinks, fruit beers and mocktails. Even the new generation today prefers to socialize sober. This further has led to an increase in the demand and consumption of non-alcoholic drinks. Also, sometimes many non-alcoholic persons feel out of zone in a group of alcohol lovers. With functional beverages, they don’t feel left out and can gel better.
4. Ready-to-Drink Beverages – Simple and straight, these functional beverages are ready to drink. You don’t have to wait to prepare them or dilute them. That’s the reason they are loved as party starters and matching with your on-the-go lifestyle. Whether it’s about an all-night Netflix binge or a college reunion, just grab a bottle of your favourite functional beverage and get going!
5. Different Flavours, Different Taste – These functional drinks come in many relishing and refreshing flavours, tastes, and types. Some of the popular ones are CBD drinks, natural energy drinks, adaptogen drinks, fermented drinks, gut-friendly drinks, protein drinks and plant-based drinks. Each of these categories serves different types of consumers. For example: people who have been stressed can find a drink rich in ashwagandha which is an herbal medicine used as a tranquilizer. To take the workout to the next level, protein-rich drinks help in bodybuilding and serve as a good hydration source. Switching to a party mood becomes super convenient with these non-alcoholic functional beverages.

Looking for something Tasty, Healthy and Refreshing? Lovely Drinks are Here!

Lovely Drinks, the leading beverage company, brings you award-winning and refreshing ready-to-drink bottles for you. Our drinks are healthy, tasty, and hydrates you all the time. We are one of the most loved drink companies for people looking for non-alcoholic and vegan drinks. Winner of the Great Taste awards multiple times, explore an amazing range of different flavours that are sure to take your taste buds up a notch. Get ready to step beyond the traditional and taste drinks that make you exclaim “Lovely!”. Order your favourite today!